A leading multinational computer software company wanted to understand its customer’s journey and use that knowledge to increase sales, improve retention, and deliver superior experiences.
With more than 24 different business areas and 230 million unique buyers, the software company was facing several challenges in analyzing the enormous amount of data that was being generated, making it impossible to get a holistic view of the customer’s experience.
This case study highlights how they used Kyvos to achieve self-service, interactive, instant BI on Big Data by building a single consumable data layer for customer 360 analysis.
