This case study by IDC highlights the big data and analytics challenges and opportunities faced by Entravision, a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as customers in Mexico, and the approach the company took to overcome those challenges by deploying technology from Kyvos Insights.
Download this case study to learn how Kyvos enabled Entravision to:
- Monetize Big Data & Analytics capabilities with external clients
- Make more data-driven decisions
- Ask new questions and track new KPIs at more mature scale of Big Data Analytics