Customer Journey Analytics at Adobe across 1.2 Billion Web Visitors
With more than 1.2 billion visitors and trillions of interactions, Adobe wanted to understand its customerâ€™s journey and use that knowledge to increase sales, improve retention, and deliver superior experiences.
However, they were facing several challenges in analyzing the enormous amount of data that was generated daily, making it impossible to get a holistic view of the customerâ€™s experience.
In this video, they discuss how Kyvos helped them achieve self-service, interactive, instant BI on Big Data by building a single consumable data layer for customer behavior analysis.
You will also learn how they use Kyvos to:
- Achieve instant responses to queries on massive amounts of data
- Enable employees to gain quick insights into customer behavior data
- Combine interactions across channels to deliver superior customer experience