Modern data platforms can capture detailed real-time information about every viewing experience. However, analyzing this huge reservoir of interaction-level data from millions of customers becomes challenging for analysts and business users. Kyvos helps you understand your viewers better by delivering instant insights on trillions of customer interactions. You can analyze historical viewership data across multiple dimensions and get instant insights on consumption patterns and content performance. This helps you retain customers, gain subscribers, and expand within current subscriber bases.
Instant Analytics on Trillions of Rows of Viewer Analytics Data can Transform Your Business in Multiple ways
Deliver Personalized Content
Customize content based on advanced analytical insights and improve your customerâ€™s experience.
Improve Customer Targeting
Analyze audience viewership patterns to run customized campaigns targeted at your audience.
Increase Advertising Effectiveness
Use campaign insights to increase ad effectiveness and support marketing spend decisions for optimal returns.
Predict Viewer Behaviour
Identify viewership patterns, predict audience behavior, and build strategies based on those insights.
Ebook: Viewer Analytics
As media viewership patterns get complex and personalized, the use of modern data platforms for viewer analytics helps organizations understand their audiences better. In this ebook, we will examine how viewer analytics can help an organization get business value, the reason why most media analytics solutions fail, and how Kyvos can resolve those issues by accelerating BI on massive data on the cloud and on-premise data lakes.