Enabling Faster Customer Journey Analytics at Adobe

With multiple business systems and massive increases in data volume, Adobe was faced with the challenge of building a big data infrastructure that would provide consistent, accurate and instant answers to their executive team and across the business. Existing systems were not able to deal with the scale and granularity of the data, and the requirement for providing response times in seconds. Delivering self-service, interactive access to hundreds of Tableau users was a key requirement. Leaders from Adobe and Kyvos Insights, a key partner, describe Adobe’s big data journey and the steps it took to deliver on these goals.