Modern analytics stacks are an explosion of tools and logic — creating metric drift, dashboard disputes and loss of trust in data
Multiple BI tools, all compute metrics differently
Metric logic lives in workbooks, dashboards, SQL scripts and notebooks
Data warehouse/ lakehouse diversity compounds variations
Each team adds “small fixes” that quietly diverge from the standard
Revenue, margin and customer counts never drift between reports
Centralize calculations instead of embedding them in dashboards
Refine a definition centrally and it holds everywhere
Every BI tool reads the same metrics and logic
Add or swap tools without rebuilding business logic
Standardize meaning, not the tools people work in
Model across warehouses, lakehouses and cloud sources
Connect related entities without moving what's underneath
Present complex data through familiar business concepts
Set business rules centrally, enforced at query time
Apply security and access policies at the semantic layer
Track and approve every change made to a definition
Maps KPIs, entities, concepts and knowledge with their rules, weights and causal paths