As media viewership patterns get complex and personalized, the use of data for viewer analytics can help you understand your audience better. You can predict the kind of content that would have higher viewership and recommend customized content to distinct users as per their history.

Since a huge amount of multi-dimensional, granular, viewership data is generated every day, real-time analysis of this data becomes a challenge for most organizations. However, using the right tools, viewership data can be leveraged effectively to build strategies that work in a highly competitive environment.